Murphy-Goode Wine Identity & Packaging

Murphy-Goode was long overdue for a makeover when they came to Macchiatto for a redesign. Their brand’s core values included hard work, tradition and a sense of humor. We were tasked with the challenge to keep the nostalgic purple color which actually ended up as a key differentiator on shelf. A custom typeface and illustration were created to give their brand the attention to detail they deserved.