Alcatraz Exhibition & Store

An unused basement space in the prison at Alcatraz Island is transformed into an inviting retail and exhibit space. Artifact displays with interpretive graphics are seamlessly woven into the retail fixtures to extend the tour experience. The use of stark, yet sustainable materials offset by careful lighting respects the prison aesthetic while still providing a warm shopping atmosphere for 1.4 million annual visitors, all of whom filter through the store. Retail sales nearly doubled in the new space.