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	<title>Macchiatto</title>
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	<link>http://macchiatto.com/blog</link>
	<description>Strategic Design</description>
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		<title>About &amp; Contact</title>
		<link>http://macchiatto.com/blog/423-contact</link>
		<comments>http://macchiatto.com/blog/423-contact#comments</comments>
		<pubDate>Mon, 17 Oct 2011 22:23:57 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[About & Contact]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=423</guid>
		<description><![CDATA[Welcome to Macchiatto. We’ve got a couple of decades of experience in branding, collateral and packaging design, but also in interpretive storytelling, museum exhibition design and retail design. In other words, we are a team of extremely well-rounded designers, capable]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/423-contact/macchiattoenvelope" rel="attachment wp-att-785"><img class="alignleft size-full wp-image-785" title="MacchiattoEnvelope" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/MacchiattoEnvelope.jpg" alt="" width="710" height="518" /></a></p>
<p>Welcome to Macchiatto. We’ve got a couple of decades of experience in branding, collateral and packaging design, but also in interpretive storytelling, museum exhibition design and retail design. In other words, we are a team of extremely well-rounded designers, capable of telling a story – your story – in new and compelling ways.</p>
<p>&nbsp;</p>
<p>Macchiatto</p>
<p>1058 De Haro St</p>
<p>San Francisco</p>
<p>California 94107</p>
<p>415.235.6709</p>
<p><a href="mailto:info@macchiatto.com">info {at} macchiatto.com</a></p>
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		</item>
		<item>
		<title>What Our Clients Say</title>
		<link>http://macchiatto.com/blog/244-clients</link>
		<comments>http://macchiatto.com/blog/244-clients#comments</comments>
		<pubDate>Mon, 17 Oct 2011 22:22:36 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[About & Contact]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=244</guid>
		<description><![CDATA[ ]]></description>
			<content:encoded><![CDATA[<p>If you ask our incredibly savvy clients how they feel about us, they will tell you that we are an extremely collaborative, engaging and responsive partner; that we provide choices – not ego, and that we have a strong grasp on category trends in the consumer packaged goods industry. But we encourage you to find this out for yourself.</p>
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			<wfw:commentRss>http://macchiatto.com/blog/244-clients/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chicken John Slip Case</title>
		<link>http://macchiatto.com/blog/901-chicken</link>
		<comments>http://macchiatto.com/blog/901-chicken#comments</comments>
		<pubDate>Mon, 17 Oct 2011 22:21:17 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Distractions & Inspiration]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=901</guid>
		<description><![CDATA[“Chicken” John Rinaldi is a San Francisco luminary, activist and self-proclaimed showman. As an early participant in Burning Man, he is credited with helping to influence the organization to financially support artistic endeavors, now the root expression of the event.]]></description>
			<content:encoded><![CDATA[<p>“Chicken” John Rinaldi is a San Francisco luminary, activist and self-proclaimed showman. As an early participant in Burning Man, he is credited with helping to influence the organization to financially support artistic endeavors, now the root expression of the event. He recently published “The Book of the Is, Fail&#8230; To WIN, Essays in engineered disperfection.” Along with the book release, he asked a small group of artists to design an accompanying sleeve for a group art exhibition. Michelle Regenbogen&#8217;s piece celebrates Chicken’s deceased dog Dammit (you read that right) on one side. The other side fashions a laser-cut design that plays off of everyone&#8217;s perceptions of Chicken &#8211; the man, the legend. A PBS documentary featuring the resulting art exhibition is now available for viewing <a href="http://www.kqed.org/arts/performance/article.jsp?essid=77716" target="_blank">online</a>.</p>
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			<wfw:commentRss>http://macchiatto.com/blog/901-chicken/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barbara’s Comprehensive Rebranding</title>
		<link>http://macchiatto.com/blog/542-barbara</link>
		<comments>http://macchiatto.com/blog/542-barbara#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:59:04 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=542</guid>
		<description><![CDATA[Barbara’s has always made all natural, great tasting products. The problem was that consumers did not necessarily relate them with the natural foods market. Macchiatto recently rebranded their entire line, including designing packaging for 74 different products. The new look]]></description>
			<content:encoded><![CDATA[<p>Barbara’s has always made all natural, great tasting products. The problem was that consumers did not necessarily relate them with the natural foods market. Macchiatto recently rebranded their entire line, including designing packaging for 74 different products. The new look unites all of their products and positions them very competitively within the marketplace. The full scope included brand identity &amp; standards, photo &amp; illustration art direction, packaging design, business system, trade show booth, shipping truck graphics, signage and sales kit. Macchiatto continues to work with Barbara’s to develop new product packaging.</p>
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			<wfw:commentRss>http://macchiatto.com/blog/542-barbara/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lands End Lookout Exhibition &amp; Store</title>
		<link>http://macchiatto.com/blog/677-lands-end</link>
		<comments>http://macchiatto.com/blog/677-lands-end#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:58:18 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Environments]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=677</guid>
		<description><![CDATA[Macchiatto is currently designing the interior experience of a combined visitor center and retail store at Lands End (San Francisco) for the Golden Gate National Parks Conservancy. The facility will weave interpretive information about Lands End into retail displays for]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/677-lands-end/landsend" rel="attachment wp-att-678"><img class="alignleft size-full wp-image-678" title="LandsEnd" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/LandsEnd.jpg" alt="" width="710" height="518" /></a></p>
<p>Macchiatto is currently designing the interior experience of a combined visitor center and retail store at Lands End (San Francisco) for the Golden Gate National Parks Conservancy. The facility will weave interpretive information about Lands End into retail displays for a new paradigm in visitor centers. The Lookout opens spring 2012. Image courtesy of <a href="http://www.ehdd.com/" target="_blank">EHDD Architecture</a>.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cellar Key Strategy, Naming, Identity &amp; Collateral</title>
		<link>http://macchiatto.com/blog/658-cellar-key</link>
		<comments>http://macchiatto.com/blog/658-cellar-key#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:57:46 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Collateral]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=658</guid>
		<description><![CDATA[Lion Nathan approached Macchiatto with a unique concept for wine sales – to apply QR codes to their wines at point of sale, linking to a wealth of resources for the consumer to use when choosing a wine. QR codes]]></description>
			<content:encoded><![CDATA[<p>Lion Nathan approached Macchiatto with a unique concept for wine sales – to apply QR codes to their wines at point of sale, linking to a wealth of resources for the consumer to use when choosing a wine. QR codes were relatively unknown in the US market at the time and the project required careful targeting of the right audience without alienating their existing consumer base. Macchiatto was scoped with a comprehensive brand strategy for the project, including development of the name, identity, web look and feel, sales materials, and finally the point of sale materials.</p>
]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/658-cellar-key/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sterntaler Stollen Packaging</title>
		<link>http://macchiatto.com/blog/622-sterntaler</link>
		<comments>http://macchiatto.com/blog/622-sterntaler#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:56:35 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=622</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/622-sterntaler/stollen" rel="attachment wp-att-623"><img class="alignleft size-full wp-image-623" title="Stollen" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/Stollen.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Byron Wine Identity, Packaging &amp; Collateral</title>
		<link>http://macchiatto.com/blog/560-byron</link>
		<comments>http://macchiatto.com/blog/560-byron#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:55:08 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=560</guid>
		<description><![CDATA[Byron Vineyard and Winery strives to be an audacious brand, built on character and tenacity. The consumer target for this masculine brand ranges from avid Pinot drinkers to affluent Millennials. Macchiatto transitioned Byron’s brand from its staid corporate design to]]></description>
			<content:encoded><![CDATA[<p>Byron Vineyard and Winery strives to be an audacious brand, built on character and tenacity. The consumer target for this masculine brand ranges from avid Pinot drinkers to affluent Millennials. Macchiatto transitioned Byron’s brand from its staid corporate design to the clean, architectural design shown here.</p>
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		<title>Echo Handbag Showroom</title>
		<link>http://macchiatto.com/blog/582-echo</link>
		<comments>http://macchiatto.com/blog/582-echo#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:54:47 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Environments]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=582</guid>
		<description><![CDATA[A new showroom for Echo Design in New York City celebrates the clean lines, attention to detail, and classic design character of their newest product addition, women’s handbags. Transparency, visually light structures, and simple shapes allow for product focus while]]></description>
			<content:encoded><![CDATA[<p>A new showroom for Echo Design in New York City celebrates the clean lines, attention to detail, and classic design character of their newest product addition, women’s handbags. Transparency, visually light structures, and simple shapes allow for product focus while maintaining visibility of the entire showroom.</p>
]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/582-echo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Williams-Sonoma Waffle Mix Packaging</title>
		<link>http://macchiatto.com/blog/628-waffle</link>
		<comments>http://macchiatto.com/blog/628-waffle#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:53:05 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=628</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/628-waffle/wswaffle" rel="attachment wp-att-629"><img class="alignleft size-full wp-image-629" title="WSWaffle" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/WSWaffle.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ensemble Wine Identity &amp; Packaging</title>
		<link>http://macchiatto.com/blog/614-ensemble</link>
		<comments>http://macchiatto.com/blog/614-ensemble#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:52:17 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=614</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/614-ensemble/ensemble" rel="attachment wp-att-615"><img class="alignleft size-full wp-image-615" title="Ensemble" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/Ensemble.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Cambria Wine Strategy, Identity, Packaging &amp; Collateral</title>
		<link>http://macchiatto.com/blog/605-cambria</link>
		<comments>http://macchiatto.com/blog/605-cambria#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:51:57 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=605</guid>
		<description><![CDATA[The Cambria Estate is nestled in the hills of Santa Barbara County. Macchiatto evolved Cambria from an “old lady” brand to one that embodies a graceful and stylish feminine strength, recapturing their core Chardonnay and Pinot Noir consumers. Full scope included strategy,]]></description>
			<content:encoded><![CDATA[<p>The Cambria Estate is nestled in the hills of Santa Barbara County. Macchiatto evolved Cambria from an “old lady” brand to one that embodies a graceful and stylish feminine strength, recapturing their core Chardonnay and Pinot Noir consumers. Full scope included strategy, customized calligraphic branding, photo art direction, 4 tier packaging, advertising, brochures, seasonal promotions, business system, note cards, special event invitations, sell sheets, product sheet templates, wait staff cards, neckers, recipe cards and point-of-sale promotions.</p>
]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/605-cambria/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Williams-Sonoma Pound Cake Mix Packaging</title>
		<link>http://macchiatto.com/blog/646-pound</link>
		<comments>http://macchiatto.com/blog/646-pound#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:50:33 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=646</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/646-pound/wspoundcake" rel="attachment wp-att-647"><img class="alignleft size-full wp-image-647" title="WSPoundCake" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/WSPoundCake.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Goldwater Wine Identity, Packaging &amp; Collateral</title>
		<link>http://macchiatto.com/blog/523-goldwater</link>
		<comments>http://macchiatto.com/blog/523-goldwater#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:49:54 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=523</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Williams-Sonoma Cookie Packaging</title>
		<link>http://macchiatto.com/blog/640-cookies</link>
		<comments>http://macchiatto.com/blog/640-cookies#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:48:55 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=640</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/640-cookies/wscookies" rel="attachment wp-att-641"><img class="alignleft size-full wp-image-641" title="WSCookies" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/WSCookies.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carmel Road Wine Packaging &amp; Collateral</title>
		<link>http://macchiatto.com/blog/608-carmel</link>
		<comments>http://macchiatto.com/blog/608-carmel#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:47:50 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=608</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/608-carmel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golden Gate Bridge Pavilion Exhibition &amp; Store</title>
		<link>http://macchiatto.com/blog/672-bridge</link>
		<comments>http://macchiatto.com/blog/672-bridge#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:47:46 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Environments]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=672</guid>
		<description><![CDATA[Macchiatto is currently designing the interior experience of a combined visitor center and retail store adjacent the Golden Gate Bridge for the Golden Gate National Parks Conservancy. The facility will weave interpretive information about the Bridge into retail displays for]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/672-bridge/ggb" rel="attachment wp-att-673"><img class="alignleft size-full wp-image-673" title="GGB" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/GGB.jpg" alt="" width="710" height="518" /></a></p>
<p>Macchiatto is currently designing the interior experience of a combined visitor center and retail store adjacent the Golden Gate Bridge for the Golden Gate National Parks Conservancy. The facility will weave interpretive information about the Bridge into retail displays for a new paradigm in visitor centers. The Pavilion opens in 2012 in celebration of the Bridge&#8217;s 75th anniversary. Image courtesy of <a href="http://www.projectfrog.com/" target="_blank">Project Frog</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/672-bridge/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Murphy-Goode Wine Identity &amp; Packaging</title>
		<link>http://macchiatto.com/blog/594-murphy-goode</link>
		<comments>http://macchiatto.com/blog/594-murphy-goode#comments</comments>
		<pubDate>Thu, 18 Aug 2011 19:46:25 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=594</guid>
		<description><![CDATA[Murphy-Goode was long overdue for a makeover when they came to Macchiatto for a redesign. Their brand’s core values included hard work, tradition and a sense of humor. We were tasked with the challenge to keep the nostalgic purple color which actually]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/594-murphy-goode/murphygoode" rel="attachment wp-att-595"><img class="alignleft size-full wp-image-595" title="MurphyGoode" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/MurphyGoode.jpg" alt="" width="710" height="518" /></a></p>
<p>Murphy-Goode was long overdue for a makeover when they came to Macchiatto for a redesign. Their brand’s core values included hard work, tradition and a sense of humor. We were tasked with the challenge to keep the nostalgic purple color which actually ended up as a key differentiator on shelf. A custom typeface and illustration were created to give their brand the attention to detail they deserved.</p>
]]></content:encoded>
			<wfw:commentRss>http://macchiatto.com/blog/594-murphy-goode/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Williams-Sonoma Brownie Mix Packaging</title>
		<link>http://macchiatto.com/blog/634-brownie</link>
		<comments>http://macchiatto.com/blog/634-brownie#comments</comments>
		<pubDate>Thu, 18 Aug 2011 01:11:15 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=634</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/634-brownie/wsbrownies" rel="attachment wp-att-833"><img class="alignleft size-full wp-image-833" title="WSBrownies" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/WSBrownies.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
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		<title>Block Nine Wine Identity &amp; Packaging</title>
		<link>http://macchiatto.com/blog/554-block-nine</link>
		<comments>http://macchiatto.com/blog/554-block-nine#comments</comments>
		<pubDate>Wed, 17 Aug 2011 19:36:16 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=554</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/554-block-nine/blocknine" rel="attachment wp-att-555"><img class="alignleft size-full wp-image-555" title="BlockNine" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/BlockNine.jpg" alt="" width="710" height="518" /></a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Grand Duchy Tour Poster</title>
		<link>http://macchiatto.com/blog/510-duchy</link>
		<comments>http://macchiatto.com/blog/510-duchy#comments</comments>
		<pubDate>Wed, 17 Aug 2011 19:30:11 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Collateral]]></category>
		<category><![CDATA[Distractions & Inspiration]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=510</guid>
		<description><![CDATA[Passion projects are always a great joy for any designer, so we were flabbergasted when asked to design a tour poster for Grand Duchy, a band led by one of our favorite musicians – Black Francis (of the Pixies) and]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/510-duchy/grandduchy" rel="attachment wp-att-512"><img class="alignleft size-full wp-image-512" title="GrandDuchy" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/GrandDuchy.jpg" alt="" width="710" height="593" /></a></p>
<p>Passion projects are always a great joy for any designer, so we were flabbergasted when asked to design a tour poster for Grand Duchy, a band led by one of our favorite musicians – Black Francis (of the Pixies) and his wife Violet. Their music features abundant synthesizer sounds, which inspired the piece. All of the knobs on this faux &#8220;Moog&#8221; are references to their music or personal tidbits we collected from them. A print of this poster (signed by Black Francis and Violet) goes to the first client who brings us our next passion project.</p>
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		<slash:comments>0</slash:comments>
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		<title>Baker &amp; Brain Wine Identity &amp; Packaging</title>
		<link>http://macchiatto.com/blog/536-baker-brain</link>
		<comments>http://macchiatto.com/blog/536-baker-brain#comments</comments>
		<pubDate>Wed, 17 Aug 2011 17:50:41 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=536</guid>
		<description><![CDATA[Baker &#38; Brain is a partnership between Josh Baker and Matt Brain, two professional winemakers who are passionate about Pinot, Syrah and other Rhône varietals. Their wines focus on showcasing the most unique and consciously farmed vineyards across California’s Central Coast. Made]]></description>
			<content:encoded><![CDATA[<p><a href="http://macchiatto.com/blog/536-baker-brain/bakerbrain" rel="attachment wp-att-537"><img class="alignleft size-full wp-image-537" title="BakerBrain" src="http://macchiatto.com/blog/wp-content/uploads/2011/08/BakerBrain.jpg" alt="" width="710" height="518" /></a></p>
<p>Baker &amp; Brain is a partnership between Josh Baker and Matt Brain, two professional winemakers who are passionate about Pinot, Syrah and other Rhône varietals. Their wines focus on showcasing the most unique and consciously farmed vineyards across California’s Central Coast. Made by Millennials, it targets upper echelon Millennials using non traditional marketing means to get the word out.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Alcatraz Exhibition &amp; Store</title>
		<link>http://macchiatto.com/blog/471-alcatraz</link>
		<comments>http://macchiatto.com/blog/471-alcatraz#comments</comments>
		<pubDate>Wed, 17 Aug 2011 00:55:43 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Environments]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=471</guid>
		<description><![CDATA[An unused basement space in the prison at Alcatraz Island is transformed into an inviting retail and exhibit space. Artifact displays with interpretive graphics are seamlessly woven into the retail fixtures to extend the tour experience. The use of stark, yet]]></description>
			<content:encoded><![CDATA[<p>An unused basement space in the prison at Alcatraz Island is transformed into an inviting retail and exhibit space. Artifact displays with interpretive graphics are seamlessly woven into the retail fixtures to extend the tour experience. The use of stark, yet sustainable materials offset by careful lighting respects the prison aesthetic while still providing a warm shopping atmosphere for 1.4 million annual visitors, all of whom filter through the store. Retail sales nearly doubled in the new space.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burning Man Tea House</title>
		<link>http://macchiatto.com/blog/770-burning-man</link>
		<comments>http://macchiatto.com/blog/770-burning-man#comments</comments>
		<pubDate>Tue, 16 Aug 2011 18:13:29 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Distractions & Inspiration]]></category>
		<category><![CDATA[Environments]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=770</guid>
		<description><![CDATA[Occasionally we make the pilgrimage out to Burning Man, the most misunderstood event by everyone who has never been. From massive pirate sailing ships and other art cars that cruise the 100° desert to all-night dance parties to the countless]]></description>
			<content:encoded><![CDATA[<p>Occasionally we make the pilgrimage out to Burning Man, the most misunderstood event by everyone who has never been. From massive pirate sailing ships and other art cars that cruise the 100° desert to all-night dance parties to the countless art installations that people slaved over the entire year prior – it truly is an exciting, inspirational and instant community. We decided it was our time to give back and partnered with great friends to design and build an intimate tea house. We performed Japanese tea ceremonies “Burning Man Style” for those that came by and soaked in the artistic inspiration from everyone around us.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Identities</title>
		<link>http://macchiatto.com/blog/745-brand-identities</link>
		<comments>http://macchiatto.com/blog/745-brand-identities#comments</comments>
		<pubDate>Tue, 16 Aug 2011 16:47:22 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>

		<guid isPermaLink="false">http://macchiatto.com/blog/?p=745</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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