“Chicken” John Rinaldi is a San Francisco luminary, activist and self-proclaimed showman. As an early participant in Burning Man, he is credited with helping to influence the organization to financially support artistic endeavors, now the root expression of the event. He recently published “The Book of the Is, Fail… To WIN, Essays in engineered disperfection.” Along with the book release, he asked a small group of artists to design an accompanying sleeve for a group art exhibition. Michelle Regenbogen’s piece celebrates Chicken’s deceased dog Dammit (you read that right) on one side. The other side fashions a laser-cut design that plays off of everyone’s perceptions of Chicken – the man, the legend. A PBS documentary featuring the resulting art exhibition is now available for viewing online.