Barbara’s has always made all natural, great tasting products. The problem was that consumers did not necessarily relate them with the natural foods market. Macchiatto recently rebranded their entire line, including designing packaging for 74 different products. The new look unites all of their products and positions them very competitively within the marketplace. The full scope included brand identity & standards, photo & illustration art direction, packaging design, business system, trade show booth, shipping truck graphics, signage and sales kit. Macchiatto continues to work with Barbara’s to develop new product packaging.